Are you looking to create more effective ad groups? If so, you may be wondering how many keywords per ad group is ideal.
The answer, unfortunately, is that there is no one-size-fits-all answer to this question. The number of keywords per ad group will vary depending on a number of factors, including the nature of your business, your advertising goals, and your target audience.
That said, there are a few general guidelines that can help you determine how many keywords per ad group is right for your business. In this article, we’ll share those guidelines and offer some tips on how to create effective ad groups.
What Is an Ad Group?
Before we get into the nitty-gritty of keyword per ad group optimization, let’s quickly review what an ad group is.
An ad group is a collection of ads that share the same target keyword(s). Ad groups are used by businesses to segment their ads based on relevancy. By creating multiple ad groups with different target keywords, businesses can ensure that their ads are being shown to the most relevant audiences possible.
Ad groups are an important part of effective pay-per-click (PPC) advertising. They allow businesses to control their spending by only paying for clicks from people who are interested in what they have to offer. Additionally, well-crafted ad groups can improve click-through rates (CTRs) and quality scores (QS). Both of these factors can lower the cost-per-click (CPC) of an ad campaign.
How Many Keywords Per Ad Group? Guidelines and Tips
Now that we’ve reviewed what an ad group is, let’s take a look at some guidelines and tips for determining how many keywords per ad group is right for your business.
1. Keep It Relevant
The first and most important rule of thumb when it comes to creating effective ad groups is to keep it relevant. Your ads should be as relevant as possible to the target keywords in your ad group. If your ads are not relevant, you run the risk of having a high CPC and a low QS. Not only will this hurt your chances of making a profit from your PPC campaign, but it will also waste your time and money.
2. Keep It Focused
diffuses the impact of your message.” They suggest keeping each individual message “short and sweet.”
