Scott Delea is Managing Partner of Inflexion Interactive, an award-winning digital marketing agency that delivers dynamic web and marketing solutions to Fortune 1,000 companies. In addition to web design, Inflexion Interactive offers a complete range of creative services including branding, content development, graphic design services, mobile marketing solutions and social media strategy, as well as implementation and search optimization.
Prior to founding Inflexion, Scott was Senior Vice President of Zeta Interactive (formerly known as Adverb Media and DigitalGrit), a full service digital marketing agency and technology company, where he launched some of the company’s most significant product infrastructure and software upgrades in its history. Scott helped Adverb grow from a four-employee company to a 300-person firm that was named a Top 50 Digital Agency, as well as a Deloitte Technology Fast 50 Company and Best Place to Work in America. Clients included top companies such as Sony Electronics, Intuit, RIM, Novartis, ADP and Kaplan University.
A highly regarded speaker at industry conferences, Scott served as a member of the Direct Marketing Association’s iDirect Council and was previously Co-Vice Chair of the DMA’s Search Engine Marketing Council, while acting as an advisory Board Member for the DMA Annual Conference. In 2006, BtoB Magazine recognized Scott as a “Who’s Who” for his outstanding work in Search Marketing.
Making a positive contribution to his community is an important part of Scott’s life. Since 2002, Scott has been Founder and President of Party With Purpose, a not-for profit organization responsible for raising over $450,000 for children in the New York City area. He also serves as Vice Chairman of the Hudson County Boys and Girls Club and Rebuild Hoboken Relief Fund.
#DESCRIPTION
The success of his company’s digital marketing campaigns is based on an understanding of emerging buying behaviors and the role of mobile devices in purchasing, according to Scott Delea. He provides his thoughts on why the marketing strategies his company has developed for clients work so well.
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