The birth of Digital Marketing:
Marketing has seen a significant transition from traditional offline to online marketing. Practically all businesses have an online presence in 2018. Businesses that have not recognized this trend of digital/online advertising, really need to adopt one fast! We are in a digital era today, every people we see walks around with a phone, tablet, laptop etc and there is no surprise to find out why digital marketing has over powered traditional offline one. Let us take a look why digital marketing will change your business promotion forever.
One shall learn the latest skills which are needed: It is great to learn something new, but even greater if it can be a business generating force. Approximately 1 in 5 people have shifted to digital advertising because of its cost effectiveness and potential to reach a large amount of audience globally.
Mistakes will not cost you: Make a faulty banner for a hoarding space, you will lose your money on corrections, printing charges and advertising space rent. Digital marketing is all about trial and errors. More errors you make, more better you will be at it. Even the big players in the game do make mistakes when they try something new.
Be unique and you shall be rewarded: Not following the standard norms of marketing and exploring your creativity to the fullest, you can attract business by innovating strategies like never before. You shall be rewarded for doing things differently and people will follow you.
Budget friendly: Many strategies in digital marketing are practically organic. You only require to pay for your website designing which is very nominal and or using pay-per-click campaigns which you can select as per your budget. The main strategy revolves around advertising your brand with good content and optimization all over the internet. Invest in skills and not promotions.
Satisfaction guaranteed: Digital marketing is a number game. Every strategy is measured before improvising. Many tools provide you with various graphs which shows visitors to your website, clicks on your website, location of the visitors, what device they use to get to you and much more. Everything is measured and satisfying to watch how your efforts make a change to your advertising strategy. Unlike traditional offline marketing, getting daily or monthly realtime statistics is easy with digital marketing.
Verticals in digital marketing you need to acquire skills for: The term “digital marketing” comprises of various verticals like:
- Website development
- Content writing
- Search engine optimization (SEO)
- Social media marketing
- Search engine marketing (SEM)
- Pay-per-click campaigns
- AdSense, affiliate marketing
- Blogging
- Article writing and submissions
- Google analytics
- E-commerce
- Mobile advertising
