When it comes to your business, online marketing is no longer an option. Social media provides you with backlinks for the sites that Google indexes. However, the search engine also counts shares +1s. If your link does well on social networks, it helps you rank more highly in the search engine. It’s not just Google+ that Google considers, either. Before the advent of Google’s own social network, the search engine was counting popularity of content shared on Facebook and Twitter.
If your video, meme or links goes viral, it will only help increase visibility on social networks and search engines. Going viral gets you more traffic, and if you’re writing about something that others deem newsworthy, you might find a write-up about your website on Huffington Post, The New York Times or a local ABC affiliate!
With tools such as TweetDeck or Buffer App, you can schedule posts to go out on your social channels multiple times during the day. Using different text appeals to different parts of your demographic while posting multiple times ensures that you catch followers who operate on different schedules or in different time zones. Technology enables you to tackle social media without sacrificing too much time for the job that you already do, and we all know how addicting Facebook can be!
Social media is also necessary when it comes to connecting with local consumers. Even though they might drive by your office everyday, these potential customers might not give your sign a second glance. Social media like Facebook and Google Business helps consumers in the area discover your company while you should consider local company listing to get visibility for people who might be searching for you on social media, search engines and review sites such as Yelp. Don’t forget about local social media sites to increase traffic.
Listing your business on these sites doesn’t just make it easier for people to find you. Google uses contact information, website URLs and even reviews for your company that are collected from these sites to populate the search engine results pages with information about your company. If your URL is on those sites because you’ve made a point to add the correct information about your company. This information also appears in apps like Google Maps, which helps you connected with mobile users who might be looking for your address specifically or simply a company in the neighborhood that provides the products or services that you do.
