in 2019
When it comes to your sponsored ad budget on Amazon, you may be feeling the pinch. Luckily, Amazon is here to help. The ecommerce giant has announced that it is increasing its support for sponsored ad budgets. This move comes as competition in the PPC (pay-per-click) space is heating up, and Amazon is looking to stay ahead of the curve.
Here’s what you need to know about Amazon’s new budget support and how it will affect your PPC campaigns in 2019:
What is Amazon’s new budget support?
Basically, Amazon is increasing its support for sponsored ad budgets. This means that if you are running a PPC campaign on Amazon, you can now get a biggerbudget from Amazon to spend on your ads.
How will this affect my PPC campaigns?
If you are running PPC campaigns on Amazon, this news is obviously good for you. With a bigger budget from Amazon, you will be able to increased your ad spend and potentiallyget more clicks and conversions. However, this news also comes with a warning: competition in the PPC space is heating up and will only continue to do so in 2019. This means that if you want to stay ahead of the competition, you need to make sure your campaigns are top-notch. Now is not the time to slack off – if anything, this news should be motivation for you to step up your game and make sure your PPC campaigns are the best they can be.
Why is competition in the PPC space heating up?
There are a few reasons for this. First of all, as ecommerce continues to grow, more and more businesses are turning to PPC advertising to reach their customers. This increase in demand has led to an increase in competition – everyone wants a piece of the pie. Additionally, Google has been making some changes lately that have made it more difficult for businesses to succeed with PPC advertising (especially small businesses). As a result, many businesses are now turning to other platforms like Amazon for their PPC needs. And finally, as we mentioned before, Amazon is increasing its own investment in sponsored ads. All of these factors combined mean that competition in the PPC space is only going to heat up even more in 2019.
