Google Maps SEO is one of the most important aspects of local SEO. When done correctly, it can help your business rank higher in the Maps results, and even show up in the local 3-pack.
In this article, we’ll discuss some advanced tips for optimizing your Google My Business listing for better Maps SEO.
1. Claim and verify your listing.
The first step in optimizing your Maps listing is to make sure you’ve claimed and verified your listing. This is important because it ensures that you have control over the information displayed about your business.
To claim your listing, you’ll need to find your business on Google Maps and click on the “Own this business?” link. You can then follow the instructions to claim and verify your listing.
2. Optimize your business information.
The next step is to optimize your business information. This includes your business name, address, and phone number.
Make sure your business name is accurate and consistent across all of your online listings. The same goes for your address and phone number – make sure they’re accurate and up-to-date.
3. Add photos and videos.
Photos and videos can help your business stand out in the Maps results, and can also help improve your SEO.
Make sure your photos and videos are high quality and accurately reflect your business. You can also add a Google Street View tour to give potential customers a virtual tour of your business.
4. Optimize your website for Maps SEO.
In order to rank higher in the Maps results, it’s important to optimize your website for Maps SEO.
Make sure your website is correctly configured for Google Maps, and include your business address and phone number on every page. You can also add a Google Maps widget to your website.
5. Use keywords in your listing.
Keywords are important for Maps SEO, so make sure to use them in your listing.
Some good keywords to use include your city and state, as well as your business category and services. You can also use long-tail keywords, which are specific to your business.
6. Add a Google My Business listing for your business.
If you haven’t already added a Google My Business listing for your business, be sure to do so.
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