As an advertiser, you know that your keywords are the backbone of your Google Ads campaigns. Without relevant, targeted keywords, your ads may never be seen by potential customers.
That’s why keyword research is so important. By understanding how to do keyword research properly, you can ensure that your Google Ads campaigns are as targeted and effective as possible.
In this Google Ads keyword research tutorial for 2022, we’re going to show you everything you need to know about finding the right keywords for your business. We’ll cover topics like:
How to use keyword planning tools
How to find negative keywords
How to match your keywords to your ad campaigns
And more!
By the end of this tutorial, you’ll have a firm understanding of how to do keyword research for Google Ads so that you can start driving more relevant traffic to your website. Let’s get started!
Using Keyword Planning Tools For Google Ads Keyword Research in 2022
The first step in any good keyword research process is using the right tools. After all, you can’t find the right keywords without the help of some powerful software.
When it comes to Google Ads keyword research, there are a few different tools that you can use. In this section, we’re going to show you how to use two of the most popular options: Google Keyword Planner and SEMrush.
