Placement targeting is one of our preferred methods for targeting users on the Google Ads Display Network. We have much more control over where our ads are going to be placed. In this video, we are going to share some of our favorite ways to research Google Ads placement targeting options in hopes to give you more ideas on how to test different options in your account.
0:32 – Navigating to Placement Targeting Settings in Google Ads
0:59 – List of Placement Targeting Option Types & An Example
2:01 – How to Vet Website Placements Before Adding to Campaigns
3:25 – Targeting YouTube Channels with Google Display Placements
4:01 – Why You Might Choose Specific YouTube Videos Instead of Channels
4:50 – How to Review App Placements
5:27 – How to Add Specific YouTube Video IDs for Targeting
6:11 – Adding New Placements to an Existing Ad Group
6:45 – Using Previous Campaigns to Help Find Placements to Target
9:03 – Using Referral Data in Google Analytics to Find Placement Targeting Options
10:20 – Using YouTube Analytics for Placement Targeting Research
#googleadsplacementtargeting #googledisplaynetworkplacements #placementtargeting #displaynetwork
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