When starting a new Google AdWords campaign, there are a few things to consider when it comes to bidding. What is your goal? What is your budget? What is your target audience?
Once you have answered those questions, you can start to develop a bidding strategy.
There are two main types of bidding: manual and automated.
Manual bidding is when you set your own bids for each keyword or ad group. This can be time-consuming, but it gives you more control over your campaign.
Automated bidding is when Google AdWords sets the bids for you. This is a good option if you don’t have the time to set bids manually, or if you want Google AdWords to do all the work for you.
There are several automated bidding strategies available, including:
1. Target CPA (cost per acquisition) – This bidding strategy sets your bids to achieve a specific goal, such as a target cost per acquisition.
2. Target ROAS (return on ad spend) – This bidding strategy sets your bids to achieve a specific goal, such as a target return on ad spend.
3. Maximize clicks – This bidding strategy sets your bids to achieve the most clicks possible within your budget.
4. Target impression share – This bidding strategy sets your bids to achieve a certain percentage of the impressions for your target audience.
5. Enhanced cost-per-click (ECPC) – This bidding strategy sets your bids to achieve the most clicks possible while spending the same amount of money as you would with manual bidding.
Once you’ve decided on a bidding strategy, you need to set your budget. Your budget is the maximum amount you’re willing to spend on your campaign each day.
You also need to set your bid amount. This is the amount you’re willing to pay for each click on your ad.
You can set your bid amount manually or let Google AdWords set it for you.
If you’re using automated bidding, Google AdWords will set your bid amount to achieve the bidding strategy you’ve chosen.
You can also set a bid cap, which is the maximum you’re willing to pay for a single click.
Once you’ve set your budget and bid amount, you’re ready to start your campaign!
