Goodbye SEO. Hello Video Marketing.
It’s no secret that SEO (Search Engine Optimization) is in a state of flux. Google’s updates – like Panda, Hummingbird, and Pigeon – have made it clear that the old tricks and techniques simply don’t work anymore. So what’s a marketer to do to make sure their website ranks high in search results?
The answer is simple: start using video marketing.
Why? Because video is one of the most powerful forms of content on the web, and it’s only getting more popular. In fact, Cisco predicts that by 2019, 80% of all internet traffic will be video.
There are plenty of reasons why video is so effective, but here are just a few:
1. People Love Videos
It’s no secret that people love watching videos. Whether it’s a funny cat video or a news clip, we can’t get enough of moving images. And when it comes to marketing videos, people are even more likely to watch them than other types of content. In fact, four times as many consumers would rather watch a video about a product than read about it (Animoto).
2. Videos are Shareable
Another reason why videos are so effective is because they’re extremely shareable. In fact, according to HubSpot, social videos generate 1200% more shares than text and images combined. So if you want your content to be seen by more people, creating videos is a great way to do it.
3. Videos Improve Your Search Rankings
