In today’s business arena it is necessary to develop an effective marketing strategy to attract customers and promote small business growth. In this technological age where an average three million people use the Internet on a daily basis having a website is mandatory for a company’s effectiveness.
Website Creation is an effective marketing strategy
When it comes to finding businesses or services the Internet greatly surpasses the phone book in average use. Adults between the ages of eighteen to twenty-nine use the Internet ninety-three percent of the time compared to thirteen percent who turn to the phone book. Eighty-one percent of adults thirty to forty-nine turn to the Internet whereas only twenty-two percent use the phone book. As adults age the statistics change very little. At ages fifty-nine to sixty-four adults still turn to the Internet seventy percent of the time. In a computer savvy society where the number of Internet search engines is increasing everyday the importance of having a website for a business to get noticed cannot be overlooked.
First choose a website domain
The first step to Website Creation is registering a domain name. At present there are approximately ninety million registered domain names on the World Wide Web, and they are increasing exponentially everyday. Registering a new domain name is simple, and the service can cost anywhere between ten dollars to two hundred and seventy-five dollars depending on a users needs.
It is advisable to have a basic understanding of HTML during Website Creation
HTML is the acronym for Hyper Text Markup Language. It consists of a list of short codes called “tags”. Tags separate normal text from HTML code, and their affects determine the results and appearance of a web page. The Internet browser reads the tags and translates the file into visible form. There are HTML editors available such as Frontpage by Microsoft to help with Website Creation.
Getting a website – One can choose between free or paid Website Creation
Investing in website creation is part of the cost of doing business, but there are other options. If a business is still in its fledgling stage one might want to consider a free website builder that doesn’t require any monetary expense. However, there are a couple of points that need to be considered before deciding which route to go. Paid website builders create a website exclusively for one company; whereas free website builders are dependent on selling advertising space that could appear on a user’s platform. Also included in the cost of a paid website builder is a technical support team that saves users from having to hire outside professional services if their website experiences technical difficulties.
Dynamic Flash Animation gives a flare to your website
Considering dynamic flash animation in Website Creation can enhance a websites quality, creating a highly visible interactive environment for site visitation. A blend of animations, subtle colors, sound and video graphics, synchronized with screen text raises a websites overall appeal. Dynamic flash website designs make a powerful impact to boost a business’s exceptional visibility. A flash website’s design can include:
• Intro pages
• Design themes
• Banners
• Presentations
• Photo galleries
Content is the primary component in Website Creation
The central purpose of any website is content based, so the creation of remarkable content should be a top priority. Content is what attracts visitors to a website, and it allows for links to bring people from other websites. The better the content the more keywords will link search engines to the website. Remarkable content has a greater chance of spreading on social media sites. Optimizing content for search engines, RSS readers and social media sites fosters business growth by creating greater publicity.
Sitemaps allow visitors to navigate a website
A sitemap is a website’s table of contents and helps visitors to navigate the site. The addition of a sitemap during website creation increases a site’s rankings and indexed pages. Sitemaps can be organized in different ways, but the most popular form is the outline. There are three different types of sitemaps:
• HTML sitemap
• XML sitemap
• Video sitemap
An HTML sitemap is basically a webpage with links to every other page on a website. It is user friendly and allows visitors ease of access to a sites content while helping a search engine’s crawl content.
An XML sitemap lists URLs on a site, increasing chances of indexing site pages. However it is used primarily by search engines and is not considered user friendly.
Video sitemaps are primarily used for videos, showing the page where it is embedded while giving details about the video’s content. Video sitemaps are critical for search engine optimization.
Sitemap creation is relatively simple. Instructions for creating HTML and XML sitemaps can be found online at Sitemaps.org.
