Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
When it comes to your business, content marketing can take many different forms. It’s not just about blog posts or articles; content marketing can include infographics, eBooks, podcasts, video series, webinars, and more. And while we’re talking about all of the different types of content you can create, it’s important to note that not all content is created equal. In order for your content marketing strategy to be successful, you need to focus on creating high-quality, informative, and engaging content that will resonate with your target audience.
One of the most common questions we get from businesses just starting out with content marketing is: “Where do I even begin?” If you’re feeling overwhelmed by all of the possibilities (and unsure of where to start), don’t worry — we’ve got you covered. In this post, we’re going to walk you through everything you need to know about getting started with content marketing for your business.
Step 1: Define Your Target Audience
The first step in any good content marketing strategy is defining your target audience. After all, how can you create relevant and engaging content if you don’t know who you’re talking to? The best way to define your target audience is by creating buyer personas — semi-fictional representations of your ideal customer based on real data and market research. Buyer personas should include information like:
• Demographic information (age, gender, location)
• Psychographic information (likes/dislikes, interests)
• Firmographic information (job title/function at their company)
