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Solo Ads explained …
Solo ads are an advertising form that based on mass email marketing to vendors lists. They are termed solo ads because in their method of delivery – they are sent out alone as a stand-alone broadcast email.
Solo ads are one of the cheapest, fastest and most effective ways to drive traffic to your blog/website or landing page/squeeze page/capture page
Do not send solo ad traffic to any page that is NOT an optin page!
Do solo ads work? Are they effective? Are they worth it?
Yes, yes & yes.
But you need to do your due diligence in picking the right solo ad vendors.
How does a solo ad work?
Over time, an internet marketer will build up his/her email list. Such list will typically have tens of thousands of subscribers. The internet marketer then offers other internet marketers to “hire out” or “rent out” his/her list, for an agreed price. The buyer then supplies the internet marketer with a copy of the ad. In turn the internet marketer emails the ad to his/her subscriber list.
Subscribers then receive and read the email. Interested subscribers click on the ad in and they are re-directed to a landing page. This is where the marketer who purchased the solo ad collects details (i.e. name & email address) of a potential customer
The concept of solo ads is very straight-forward, yet effective & powerful. As always, one should constantly be split testing, tracking and fine-tuning. An effective solo ad will enable one to scale up one’s business over a relatively short period of time.
Advatages of Solo Ads?
Cost – they are relatively cheap.
Simplicity – they are straight-forward to implement.
Effectiveness – well-written solo ads produce desired results.
Leverage – solo ads leverage on another internet marketer’s subscriber list
Responsiveness – subscribers to an internet marketer’s list are familiar with the process, and it may be agued that these subscribers are more responsive because of this familiarity.
Measurable – by using accurate tracking procedures.
Scalable – once an effective solo ad is confirmed, following testing, the internet marketer can easily scale up his/her campaign.
Important Note:
Solo ads are only one technique of driving traffic to your blog/website or landing page. Numerous other techniques exist, some possibly more effective. An internet marketer should initially focus their attention on one technique that suits them and attempt to master this technique. Over time, the internet marketer should expand his/her portfolio and gradually include other techniques.
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Learn How To Run Highly Profitable YouTube Ads
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