Websites are a dime a dozen. Getting traffic to your website is hard enough, but getting paid traffic that actually converts to buyers is even harder.
There are two insider secrets to getting paid traffic that converts to buyers.
The first secret is to use pay-per-click (PPC) advertising. This is when you pay a fee each time someone clicks on your ad. The key to making this work is to target your ads carefully so that they appear only to people who are likely to be interested in what you’re selling.
The second secret is to offer something on your website that’s valuable enough that people will be willing to pay for it. This could be a piece of content, such as an e-book or an audio program, or it could be a service, such as coaching or consulting.
The key to making both of these tactics work is to make sure that your offer is relevant and useful to your target audience. If it’s not, then you’re just wasting your money.
But if you can get these two things right, then you can get paid traffic that converts to buyers. And that’s how you grow your business online.
