GDPR compliance in Email Marketing [Step-by-step Checklist] | Email Marketing Course (14/63)

The General Data Protection Regulation (GDPR) is a regulation in the European Union in the area of data protection. It replaces the Data Protection Directive 95/46/EC, which was introduced in 1995. The GDPR was adopted on April 14, 2018, and came into force on May 25, 2018.

The GDPR regulates the handling of personal data by controllers and processors within the European Union. It also establishes the right of data subjects to access their personal data, and the right to change their personal data protection settings.

The GDPR requires that personal data be:
– Legitimate and necessary for the purposes for which it is being processed.
– Accurately and carefully collected.
– Processed in a transparent, consistent, and fair manner.
– Erased or destroyed where no longer needed and subject to regular monitoring.

The GDPR also requires the appointment of a Data Protection Officer (DPO) in certain circumstances, and the implementation of risk management processes and policies.

Email Marketing and GDPR

Email marketing is a process of sending commercial messages to a group of people using email.

The GDPR applies to email marketing because it regulates the handling of personal data. Personal data is any information that can be used to identify an individual, such as name, email address, or telephone number.

The GDPR requires that personal data be:
– Legitimate and necessary for the purposes for which it is being processed.
– Accurately and carefully collected.
– Processed in a transparent, consistent, and fair manner.
– Erased or destroyed where no longer needed and subject to regular monitoring.

Email marketers must ensure that they are collecting personal data for a legitimate and necessary purpose, and that they are accurately and carefully collecting the data.

The GDPR requires that personal data be processed in a transparent, consistent, and fair manner. This means that email marketers must ensure that their email marketing messages are consistent with the data protection settings of the individuals who have provided their personal data.

Email marketers must also ensure that they are erasing or destroying personal data where no longer needed. They must also implement risk management processes and policies to protect the personal data of individuals.

The GDPR requires the appointment of a Data Protection Officer (DPO) in certain circumstances. Email marketers who are processing a large volume of personal data, or who are processing sensitive personal data