Helpful Content Algorithm Rumors abound that website owners are starting down the barrel of a loaded gun and are about to loose their income and revenue due organic search traffic loss.
NFGSeo reviews the post over on Google’s Developer blog and compares the announcement of this Update to previous changes dispelling some Myths SEOs are perpetuating about potential ranking loss and traffic fallout.
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We address the fallacy that writing content for SEO means you are not catering to Human’s. Is it really possible to say that people searching and becoming traffic to your website is actually not targeting Human Digital Citizens?
Chapters:
People-first content
Do you have an existing or intended audience for your business or site that would find the content useful if they came directly to you?
Does your content clearly demonstrate first-hand expertise and a depth of knowledge (for example, expertise that comes from having actually used a product or service, or visiting a place)?
Does your site have a primary purpose or focus?
After reading your content, will someone leave feeling they’ve learned enough about a topic to help achieve their goal?
Will someone reading your content leave feeling like they’ve had a satisfying experience?
Are you keeping in mind our guidance for core updates and for product reviews?
Is the content primarily to attract people from search engines, rather than made for humans?
Are you producing lots of content on different topics in hopes that some of it might perform well in search results?
Are you using extensive automation to produce content on many topics?
Are you mainly summarizing what others have to say without adding much value?
Are you writing about things simply because they seem trending and not because you’d write about them otherwise for your existing audience?
Does your content leave readers feeling like they need to search again to get better information from other sources?
One of the false rumors is that websites will loose 100% of their traffic if they have unhelpful content. This is addressed in the video and by Google staff on their announcement article.
Are you writing to a particular word count because you’ve heard or read that Google has a preferred word count? (No, we don’t).
Did you decide to enter some niche topic area without any real expertise, but instead mainly because you thought you’d get search traffic?
Does your content promise to answer a question that actually has no answer, such as suggesting there’s a release date for a product, movie, or TV show when one isn’t confirmed?
Listen while we discuss exactly how to avoid issues with this new Google SEO update and all future Search Ranking changes.
