Email Marketing Teardown #3
In this email marketing teardown, we’re going to take a look at a recent email from a company that sells a product that I’m interested in.
The email is well-written and it has a lot of good information in it, but there are a few things that could be improved.
First, let’s take a look at the subject line:
“3 Simple Steps to Writing Jaw-Dropping Emails”
This is a good subject line because it promises to teach the reader how to write better emails.
The opening sentence is also good:
“Are you struggling to write emails that get results?”
This question hooks the reader and encourages them to keep reading.
However, the rest of the email is a little bit too sales-y.
It’s full of promises and claims that sound too good to be true.
For example, the email says that you can write “jaw-dropping emails” that get results, but it doesn’t offer any proof to back up this claim.
It also promises that you can write emails that are “personalized, persuasive, and relevant”, but it doesn’t offer any specific tips on how to do this.
Finally, the email ends with a call to action that asks the reader to buy the product.
This is a bit too pushy and it’s likely to turn off potential customers.
Overall, the email is well-written, but it could be improved by toning down the sales-y language and focusing on providing specific tips that readers can use to write better emails.
