Maybe your #content promotion budget’s been slashed. Maybe you never had one. Maybe you just want to give every #content piece – blog, article, e-book, or video – the best chance to perform before deciding which ones to invest any of your paid promotion budget in.
Whatever the reason, use this resource to help your audience find your content without spending much more than time.
Remember, you’ll likely revisit many of these items throughout the #content’s life cycle because the publishing process is a cycle of planning, creating, promoting, measuring, and optimizing.
Plan for #traffic
In the planning stage, decide where and how you’ll get people to the #content. At this point, most of the work involves SEO, though your overall plan likely will use some combination of SEO, social promotion, email alerts and newsletters, personal outreach, and channels.
#Content successful for search engines (at least in theory) meets the information needs of people conducting the searches. Sure, not every piece is designed to be a search magnet. But figuring out how your #content can meet your audience’s information needs will likely help in email and social promotion too.
Consider search intent
One of the most important steps in the planning stage is to put yourself in your reader’s shoes. What questions do they have about the topic you’re planning to cover? How would they phrase the questions? What kind of content are they looking for (informational, transactional, or navigational)?
Structure content and build relationships for backlinks and social promotion
Backlinks to your #content are an important ranking factor. Of course, you can’t earn backlinks until the piece is live, but you can plan the content to be a backlink magnet.
One of the best ways we’ve found to do this is to conduct and plan content around original research. CMI blogs about original research can be top link earners.
Another way to create #content for backlink success is to feature interviews with experts in your field. This helps make your post authoritative and almost guarantees that the post will be shared.
People who know and think favorably about you are more likely to link to your work. Interact organically with writers, editors, influencers, and industry figures to develop a relationship before you want them to link to your #content.
During creation
Incorporate the work from the planning stage into your #content brief (if you’re assigning) or the content itself (if you’re the creator). Then, make sure to do the following as you create, edit, and prepare the content for publishing.
Optimize your #content for search
Apply the research you did during the planning stage to your #content. You’ve probably read dozens of articles on how to do this. Incorporate the key terms, phrases, and questions into each of these elements:
URL
Page title
Meta description
Headlines
Heading (H1, H2, H3) tags
Image metadata
Remember to optimize titles and descriptions for videos too.
#Globally Recognized #ScrumStubs Platform:
For Event Details:
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#ScrumStubs is a platform created in order to facilitate workshops, meet-ups, conferences, and coaching in the world of agile frameworks.
Our platform aims to provide a workflow-driven solution that serves to expedite the process of managing and creating a large number of IT training events. Our mission is to bring our battle-tested methods utilized by event management organizations and provide an automated workflow-based approach. We aim to help people in self-managing and give them the flexibility to find what works for them.
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