One way to continue to get free publicity is to send a newsletter out to your customers and other contacts. Thanks to the Internet and email, you can create and send a newsletter essentially for free. Newsletters not only promote your products and services, they can establish you as an expert.
But it’s one thing to send out a newsletter, it’s another to get people to open and read it. That’s why it’s critical to have quality content. Here are some of the types of things you can include in your newsletters to keep them interesting:
How-to Articles — help your subscribers learn how to do something that relates to your business. Financial planners can give tips on investing, choosing stocks, tax issues and so forth. Personal trainers can offer exercise and nutrition tips.
Surveys — people love to give their opinions. Ask your customers their thoughts on a variety of topics.
Milestones — tell your readers when you’ve sold your widget 10,000, 25,000 times or more. You can also mention time-related milestones such as your 10th or 25th year in business.
Flashbacks – Relate anecdotes about what your and/or your company were doing this day X number of years ago. They can be serious or funny.
Product knowledge — tell people how they can better use your products or services.
Questions — solicit questions from your customers and prospects about how they can better benefit from your products and services.
Case histories — share how your product or service helped someone solve a problem.
Testimonials — without being too hard-sell, include a testimonial or two in each edition.
Sales — Tell people you are running a sale.
Coupons — put in a coupon that people can print out and bring in to your place of business. While you’re at it, encourage people to share the coupons with their friends. It could bring you new, long-term customers and clients.
These are just a few of the things you can put in your newsletters. You don’t have to use them all in each issue. Just a few. Mix them up so that each new newsletter will arouse interest and curiosity to help you get more and more free publicity.
