Common Questions About Email Marketing
After learning the basic strategies of writing and creating an effective email for your customers, you now need to know some of the technical aspects of email marketing campaigns. Just as it is important to write catchy subject lines and offer incentives for your recipients to open your mail it is equally important to know when and how often to send your messages. Here are a few common questions about when one should send out emails.
What day is best?
Selecting the right day to send your newsletter may be one of the most important aspects of your email marketing campaign. Generally speaking, the best day to send your email depends directly on what you are selling or providing. For example, if your newsletter contains tips on how to keep your garden alive, send it out on a Friday or Saturday, when your recipients will actually have the time to work on their gardens. At the same time, if you are selling office supplies and your customers typically read it at work send it on a Tuesday or Wednesday. Sending an email on a Monday may result in it not getting read because of the acclimation of messages over the weekend.
How often?
Typically speaking, the frequency of your newsletter depends upon what works best for you and your company. However, the typical newsletter needs to be sent at least once a month and no more than once a week. Otherwise, your readers will either forget about you or mark you as spam.
Do I need to stick to a schedule?
Yes, sticking to a schedule is one of the best ways to increase the credibility of your business newsletter. In fact, when sending out your newsletter at the same time and on the same day every time, your readers will come to expect your email and if it is good open it and read it. At the same time, if you send your newsletter at random times people may confuse you as SPAM and stop reading your emails.
Remember, even the greatest email newsletters can fail because of poor timing and sending issues. So always remember the basic of sending out messages that are on time and meet the needs of the subscribers. While there are many things to keep in mind when running an email marketing campaign, they are great and effective ways to reach your customers.
