When you’re starting out in copywriting, it’s essential to learn the difference between features and benefits. Features are the facts of a product or service, while benefits are the advantages that the product or service offers.
For example, a feature of a car might be that it has a sunroof. The benefit of that feature might be that it allows the driver and passengers to enjoy the sun and fresh air.
Another feature of the car might be that it has a powerful engine. The benefit of that feature might be that it allows the driver to travel quickly and easily.
It’s important to focus on the benefits of your product or service when writing copy, as this is what will persuade people to buy. When you can articulate the benefits of your product or service, you’ll be able to sell it more effectively.
