Facebook Video Ads for Lead Generation. If you want to run simple Facebook video ads to build an email list, this video will help you.
Here is the overview:
0:00 Facebook Video Ads
2:20 landing page intro
4:11 Snoop Snoo
5:15 Landing page walkthrough
10:30 Thank you page
11:28 Email
13:07 The gift [lead magnet]
14:39 Pixels
17:45 Facebook ads manger
19:35 Audiences
35:40 Ad set up
There is work involved. And if you are new, this may seem hard and complex but take a deep breath, follow the instructions and ASK if you get stuck.
You’ll need some basic tools. You don’t need the exact ones I use. Here are my ones though FYI:
Video creation:
Page builder:
Autoresponer:
Here are the steps:
1. Identify a problem people in your niche have
2. Create or outsource the creation of a lead magnet that partially solves that problem.
3. Secure it somewhere
4. Create an landing page and thank you page that is FB compliant.
5. Create an email series that goes out automatically and sends the lead magnet in email 1. NOT on the that you page.
6. Add your pixels to your landing page and thank you page.
7. Create a custom conversion for leads, and add that to your thank you page.
8. Create your video for your ad.
9. Set up your audiences in your FB ads manager.
10 Set up your ads.
A campaign is your objective
Ad sets are your targets
Ads are the creative (the video and the copy)
I have:
1 campaign using CBO (Campaign Budget Optimization)
3 Ad sets: Warm, lookalike and cold audiences
1 ad (the same for each ad set).
Then , let it run for a few days and cut, optimise as necessary.
The goal of the AD is to get the click. Then, the goal of the landing page is to get the opt-in. Finally, the goal of the email series is to build trust and finally the sale.
Watch some of my other videos here:
How to rank number 1 on YouTube:
How to Embed Videos:
How to find content Ideas:
How to review a Digital product:
Vidnami Review:
Tube Buddy Review:
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