What are Facebook Retargeting Ads?
Facebook Retargeting Ads are a form of online advertising that allows businesses to target individuals who have previously visited their website. Retargeting Ads are placed on Facebook and other websites that are part of the Facebook Audience Network, and they use a cookie to track website visitors. When a visitor clicks on a Retargeting Ad, they are redirected to the business’ website.
Why Use Facebook Retargeting Ads?
There are a number of reasons businesses should consider using Facebook Retargeting Ads:
1. Retargeting Ads are effective at reaching individuals who have already shown an interest in your business.
2. Retargeting Ads can help increase website traffic and conversions.
3. Retargeting Ads are a cost-effective way to reach your target audience.
How to Create a Facebook Retargeting Ad
1. Log in to your Facebook account and click on the Ads Manager button.
2. Click on the Create Ad button and select the Traffic objective.
3. Select the Website Visitors option and click on the Continue button.
4. Enter the website URL you want to target and click on the Continue button.
5. Select the audience you want to target and click on the Continue button.
6. Enter the budget you want to spend and click on the Continue button.
7. Review your ad and click on the Place Order button.
How Facebook Retargeting Ads Work
When you create a Facebook Retargeting Ad, Facebook will place a cookie on the visitor’s computer. This cookie will track the visitor’s activity on your website and will store information about the products they viewed, the pages they visited, and the time they spent on your website.
When the visitor is browsing the internet, Facebook will use this information to display your Retargeting Ad on websites within the Facebook Audience Network. The Retargeting Ad will be customized to match the products the visitor viewed on your website.
When the visitor clicks on the Retargeting Ad, they will be redirected to your website. You can use this opportunity to encourage the visitor to purchase a product or to sign up for your email list.
Facebook Retargeting Ads are a cost-effective way to reach your target audience and increase website traffic and conversions. If you are interested in
