Facebook is changing its branded content guidelines to make it easier for publishers to generate traffic. The social media giant is now allowing publishers to post branded content without disclosing that it is sponsored.
Previously, publishers were required to disclose when a post was branded content. This was done by adding a “sponsored” tag to the post. However, under the new guidelines, publishers are allowed to post branded content without disclosing that it is sponsored.
This change is likely to benefit publishers, as it will make it easier for them to generate traffic. By not having to disclose that a post is sponsored, publishers can avoid the hassle of adding a “sponsored” tag to every post.
This change is also likely to benefit Facebook, as it will make it easier for the social media giant to generate traffic. By not having to disclose that a post is sponsored, Facebook can avoid the hassle of adding a “sponsored” tag to every post.
This change is also likely to benefit brands, as it will make it easier for them to generate traffic. By not having to disclose that a post is sponsored, brands can avoid the hassle of adding a “sponsored” tag to every post.
However, there are some risks associated with this change. One risk is that people may not trust posts that are not disclosed as being sponsored. Another risk is that people may be less likely to click on posts that are not disclosed as being sponsored.
Despite these risks, the change in Facebook’s branded content guidelines is likely to be beneficial for publishers, Facebook, and brands.
