Ezra Firestone is the co-founder and CEO of Smart Marketer, an ecommerce marketing consultancy and software company. He’s also a pioneer in content marketing for ecommerce brands.
In this article, we’re going to take a deep dive into Ezra’s unique content marketing strategy that has helped him build a multimillion dollar business and how you can use it to grow your ecommerce brand.
When it comes to content marketing, most ecommerce entrepreneurs think they need to blog or create videos about their product. And while those are great methods for building an audience, they aren’t the only way.
Ezra has built his business by creating helpful, informative content that educates his audience on the topics of ecommerce and online marketing. By creating this type of content, he’s been able to attract a loyal following of more than 250,000 email subscribers and over 1 million monthly website visitors.
This type of educational content isn’t sexy or exciting, but it is incredibly helpful for people who are trying to build an online business. And because of that, it ranks very well in Google search results.
Here’s an example of one of Ezra’s most popular articles: How to Create Urgency and ScarcityWithout Hurting Your Brand. This article ranks #1 in Google for the keyword “scarcity marketing” and has been shared over 3,000 times on social media:
What makes this article so successful? There are a few key elements:
It’s well-written and informative: The article is clear, concise, and easy to read. It covers the topic in-depth without being overly technical or dense.
It’s based on data and research: Throughout the article, Ezra references data and studies from credible sources to back up his claims. This helps readers trust what he’s saying and understand why certain strategies work better than others.
It offers actionable advice: The article provides concrete tips that readers can implement in their own businesses. This makes it valuable and practical rather than theoretical or “fluff” content.
