Connect your #EZ Texting account with #Mailchimp and begin seamlessly coordinating cross-channel email campaigns.
We make it as easy as possible to automate workflows across numerous platforms with EZ Texting’s special partner integrations. With Mailchimp, #email #marketing is simple and effective — with easy-to-use tools and design templates. You don’t need any additional tech training to get started. EZ Texting comes with 24-7 support and resources so you can begin communicating today.
EZ Texting is the #1 mobile marketing platform for business. With over 160,000 customers and 5+ billion successfully sent messages, EZ Texting is revolutionizing how businesses personally connect with consumers. The company simply delivers the fastest and easiest way for businesses of all sizes to delight and engage their audiences through mobile devices. The platform empowers businesses to conduct scheduling, send real-time alerts, promote events, execute marketing campaigns and provide customer service, ultimately driving higher revenue and adoption for millions of products and services.
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Ideal for SMB’s in sales and marketing, Mailchimp amplifies multi-channel campaigns and boosts engagement and outreach with customers and leads.
Integrated cross-channel campaigns are the major trend in marketing these days. Why? Because advertising isn’t always a one size fits all. Various channels can target subscribers and inspire engagement quite differently.
Text marketing is an incredibly valuable channel for delivering instant, real-time alerts, notifications, and reminders… which you know will get read, thanks to its 98% engagement rate. But email marketing remains a powerful and ubiquitous tool. Even better? Using SMS and MMS text marketing efforts in unison with email.
Below, we share our pro tips for how to maximize our integration with Mailchimp.
Key Benefits of Leveraging an Omnichannel Campaign with Email & Texting:
1. Help Drive New Business & Market to Existing Customers
Grow your reach by combining the power of texts and email. When used together, they can create an even more impressive and cohesive marketing tool. You’ll increase customer loyalty by delivering an enhanced customer experience.
Emails are always more effective when they’re followed up with a text. For example, if an email isn’t read in time, it won’t help alert anyone of an urgent, potentially life-saving emergency (ie police activity, any sudden weather conditions, school or road closures, or other concern). But when sent with a text, which delivers an instant ping notification — subscribers will be nearly certain to see the advisory and act in time.
While text messaging is the leading channel for customer engagement (with 98% open rates, the majority of which are read within minutes of receipt) — emails can help to balance out text’s shorter messaging options. For example, retailers can text customers an update on new Contactless Delivery or Curbside Pickup options, and then follow up with email that offers more detail.
2. Improve Productivity & Save Time
Share information, amplify your communication efforts, and centralize data. Reduce inefficiencies by keeping everything in one hub and easily accessible with a single click.
Both texting and email campaigns offer detailed metrics and data that you can use to inform future strategies. Determine which campaigns are successful, which may need a boost, and which perhaps should either be dropped or reconsidered altogether.
3. Enjoy a Seamless Set-up
Quickly and automatically sync phone numbers, emails, and other contact details between the two platforms. In just a few clicks, you can easily connect your EZ Texting account with Mailchimp. We show you how with this step-by-step guide that doesn’t require any additional tech training. We also have 24-7 customer support and insightful tutorials, should you ever have any questions or need to troubleshoot.
#textmarketing #mailchimp #eztexting
