Established in 1938, Samsung is a South Korean multinational company that has carved a niche for itself in the world of technology and electronics. Using effectual and tactical marketing strategies, it has put its experience to great use. Experiential marketing is built upon the live experience of a product/ service. By successfully capturing its customers, Samsung has set an example of having formulated a well proven marketing strategy. Brought forward in 2016, the strategy of Samsung aimed at giving a trendy twist to the usual conventional marketing strategies available in the market. Let us take a look at Samsung’s marketing Journey in this video.
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