A measures that societies evolve, also develops marketing, telemarketing is a form of marketing a product (tangible or intangible) by telephone. The applications of Telemarketing are many and are only limited by our creative capacity. Today in the United States one thing is certain, if you do not have a system of Telemarketing is as abandoned as sellers if they do not make personal visits to their clients. In Europe, the Telemarketing met its first phase in the years 78-85, the character of this stage of development is the need to give credibility to the system among the managers of company. Entrepreneurs do not believe in the effectiveness of the phone as a tool of their strategies of marketing, the first company that used telemarketing in Europe were IBM, KODAK, RANK, XEROX, AMEX, 33M. After the success of the first tests, the telemarketer was developed in Europe beginning with Britain after France, Germany, the Benelux countries and, at present, implementation is popular in Italy and Spain.
TELEMARKETING
Interactive
Telemarketing is the sole means in the field of marketing, which establishes a dialogue between the sender and the receiver, any person can talk on the phone, but communicate by telephone requires a large dose of creativity. A telephone conversation has to be a dialogue, not a monologue Radiated, we went to people with names and surnames that they are willing to listen and be recognized, hence the importance of a good argument by telephone.
Flexible
Unlike other media in the field of Direct Marketing, a telemarketing campaign can change the communication depending on the response we get.
Measurable
At each stage of the campaign, comparing the results obtained with the objectives previously set, you can control the development, analysis of the benefits, identify errors and modify the planning for subsequent phases.
Agile
Telemarketing action can be implemented in a matter of hours, and the pace of the campaign is ticking in terms of response and the needs of the client.
