You’ve put in the hard work. You’ve slaved over your Etsy shop, making sure it looks perfect. You’ve taken beautiful photos, written engaging descriptions, and come up with creative titles. You’re even pretty savvy when it comes to Etsy SEO and you know how to add the right keywords to your listings. So why aren’t you getting the traffic and sales you deserve?
The truth is, your keywords are not enough. If you want to rank well on Etsy and get found by potential customers, you need to do more than just stuff your listings full of keywords. You need to have a solid Etsy SEO strategy that takes into account all aspects of search engine optimization, from on-page factors to off-page factors.
On-page Etsy SEO refers to all the things you can do on your own listings and shop pages to make them more search engine friendly. This includes things like using the right keywords, optimizing your images, and writing compelling descriptions.
Off-page Etsy SEO refers to all the things you can do outside of your own shop to improve your ranking. This includes things like building backlinks, promoting your shop on social media, and getting involved in Etsy Teams and Forums.
Both on-page and off-page Etsy SEO are important if you want to rank well in the search engines. In this post, we’re going to take a closer look at 10 actionable tips for optimizing your Etsy shop for better search engine visibility. Let’s get started!
1. Use Relevant Keywords Throughout Your Listings and Shop Pages
This one should be a no-brainer but it’s worth mentioning nonetheless. If you want potential customers to find your listings when they search for specific terms on Etsy, you need to use those same terms in your titles, tags, descriptions, etc. This is called keyword research and it’s an important part of any solid Etsy SEO strategy.
There are a few different ways you can go about doing keyword research for your Etsy shop…
One way is to use Google AdWords Keyword Planner tool . Just enter a few seed keywords related to what you sell and the tool will generate a list of long-tail keywords that people are actually searching for on Google. You can then use these same keywords (or similar ones) in your Etsy listing titles, tags, etc.
Another way is to simply browse through some of the top results for your seed keywords on Etsy and see what words and phrases they are using throughout their own listings. Just enter a few seed keywords into the Etsy search bar and take a look at what comes up…
