Etsy Keywords Research to Optimize Your TITLES and TAGS
If you are selling handmade or vintage items on Etsy, proper keywords research is a must in order to optimize your item titles and tags and get found in Etsy search. In this guide, we’ll go over how to properly research keywords for your Etsy shop.
Why is Keyword Research Important?
Keyword research is important because it allows you to find the right keywords to target for your Etsy shop. If you target the wrong keywords, you will either get no traffic or very little traffic from Etsy search. On the other hand, if you target the right keywords, you will get a lot of targeted traffic from Etsy which can result in more sales.
There are two main goals of keyword research:
To find the right keywords to target for your Etsy shop. To find out how much search volume each keyword has.
The first goal is more important than the second one because even if a keyword has a lot of search volume, it may not be the right keyword to target for your shop. For example, if you sell handmade jewelry, then “jewelry” would not be a good keyword to target because it’s too broad and there is too much competition for that keyword. On the other hand, “handmade jewelry” would be a good keyword to target because it’s more specific and there is less competition for that keyword. So even though “jewelry” has more search volume than “handmade jewelry”, “handmade jewelry” would be a better keyword to target for your handmade jewelry shop.
The second goal of keyword research is also important because it allows you to find out how much competition there is for each keyword. The competition for a certain keyword can be determined by looking at the number of results that come up when you do a search on Etsy for that keyword. The more results that come up, the more competitive the keyword is. For example, if you do a search on Etsy for “jewelry”, you will see millions of results come up which means that the competition for that keyword is very high. On the other hand, if you do a search on Etsy for “handmade jewelry”, you will see only thousands of results come up which means that the competition for that keyword is low. So even though “jewelry” has more search volume than “handmade jewelry”, “handmade jewelry” would be an easier keyword to rank for in Etsy search because the competition is low.
How to Do Keyword Research?
There are two main ways to do keywords research: manually or using a tool. We’ll go over both methods below.
Manual Method The manual method involves brainstorming possible keywords and then using Google’s Keyword Planner tool to check the monthly search volume and competition level for each keyword. To brainstorm possible keywords, think about what someone might type into the Etsy search bar when they are looking for an item like yours. For example, if you sell handmade jewelry, some possible keywords could be “handmade jewelry”, “vintage jewelry”, “boho jewelry”, etc. Once you have a list of possible keywords, enter each one into Google’s Keyword Planner tool and check the monthly search volume and competition level (shown as CPC). The CPC stands for cost per click which is determined by how much advertisers are willing to pay per click on ads shown when someone searches for that particular keyword on Google. The CPC can give you an idea of how competitive a certain keyword is because usually, the higher the CPC, the higher the competition level (but not always). After doing this research manually for each possible keyword, you should have a good idea of which keywords are worth targeting and which ones aren’t worth targeting because they either have too little search volume or too much competition level . Use Keywords Everywhere Tool Another way to do manual research is by using a free Chrome extension called Keywords Everywhere which shows monthlysearch volumes directly in Google’s SERP (search engine results page) . This extension also shows estimated CPC values but these values tend to be inaccurate so don’t rely on them too much . To use this extension , simply install it from Chrome’s web store and then do searches on Google like normal . You should see monthlysearch volumes next to each result as well as estimated CPC values . This information can help give you an idea of which keywords are worth targeting . semrush There are also some paid tools available that make doing manual research faster and easier . One such tool is semrush . semrush allows usersto quickly check monthlysearch volumes and estimated CPC values directly from their database without havingto go through Google’s Keyword Planner tool . The database contains dataon over 140 million key phrases so it’s very comprehensive . However , this tool isn’t free so keep that in mind before signing upfor an account . kwfinder Another paidtool availablefor doing manualresearchis kwfinder . kwfinderalso allows usersquickly checkmonthlysearchvolumesand estimatedCPCvalues directly from their database without havingto go throughGoogle’sKeywordPlanner tool . In addition , this database isn’t as comprehensiveas semrush butit does containdataon over 1 billion key phrases whichis still quitea lot . Moz Moz issimilar topaidtools like semrushand kwfinder butit has someadditionalfeatures worth mentioning . First , Moz provides detailedinstructionson how togetthe mostoutof their tool aswell asrecommendationsfor other toolsyou may wantto usein combinationwith theirs intheir LearningCenter sectionof their website …
