Digital video marketing is about to take over the internet. It has been said that in a few years, digital video will make up over 80% of all web traffic. This is because people love watching videos. They are easy to consume and engaging. And, with the rise of platforms like YouTube and Vine, it is easier than ever to create and share videos.
However, just because anyone can upload a video, does not mean that they will be successful at digital video marketing. It takes strategy, creativity and a bit of luck to succeed. In this episode of The Web Marketing Show, we talk to three experts in the field of digital video marketing. Each of them has their own unique perspective on what it takes to create a successful video campaign.
We start off by talking to Casey Carden, the CEO of Videofruit. Casey has helped companies large and small create successful video campaigns. He shares his top tips for creating an effective digital video strategy.
Next, we talk to Ezra Firestone of Smart Marketer. Ezra is a big proponent of using short form videos on platforms like Facebook and Instagram. He shares his thoughts on why these platforms are so important for reaching your target audience.
Finally, we talk to Tim Schmoyer of VideoCreatorsTV. Tim is a YouTube expert and he shares his thoughts on what it takes to create a successful YouTube channel. He also talks about how you can use YouTube to drive traffic back to your website or blog.
If you are interested in learning more about digital video marketing, then this episode is for you!
