eZines are today’s online version of a magazine. They are appealing to a business operator because one can be started for next to nothing, unlike print magazines which can cost hundreds of thousands of dollars to get off the ground. No special equipment is required to start an eZine and it can be distributed in the same manner as an online newsletter.
Establishing an eZine gives you complete control over your content, because now you can place any paid advertisements, links to affiliate offers, banners, AdSense, and any other income generating matter that suits you.
Sending out the newsletter can be completely automated through the use of autoresponders; you can setup everything in advance and schedule your eZine to be sent out at regular intervals. This frees up your time to work on other business ventures.
Being an eZine publisher can establish your credibility in the online community. Your subscribers will perceive you as an expert simply because you are a publisher and therefore any programs, products or services that you promote will become more desirable to your prospects.
Publishing an eZine has many other benefits as well. For example it can help you gain access to other experts in your industry. When you contact a “guru” and tell him you would like to conduct an interview for your eZine, you are much more likely to receive a positive response.
As you can see, publishing an eZine is the perfect way to promote your online business ventures without much effort on your part.
