Emerging Video Marketing Trends for 2022

Video is no longer a “nice to have” — it’s a must-have.

No matter what kind of business you have, if you want to stay ahead of the competition, you need to start using video in your marketing mix.

With that in mind, here are the top 10 video marketing trends that you need to be aware of for 2022:

1. Increased Use of Video for Lead Generation

As video becomes more and more prevalent, businesses are starting to use it for lead generation. And there’s good reason for this: video is an incredibly effective way to generate leads.

According to HubSpot, including a video on a landing page can increase conversions by 80%. And Unbounce found that adding a video to a landing page can increase conversions by up to 20%.

Clearly, if you want to increase your conversion rates, you need to start using video on your landing pages. And we expect that more and more businesses will start doing this in 2022.

2. More Live Videos on Social Media

Live videos are one of the most popular types of content on social media right now. And we expect this trend to continue in 2022. In fact, live videos are so popular that Facebook has even launched its own standalone app dedicated to live streaming (Facebook Live).

The reason live videos are so popular is because they’re incredibly engaging. People love watching live footage because it feels real and authentic. It’s also a great way to build rapport and relationships with your audience.

If you’re not already using live videos as part of your social media marketing strategy, now is the time to start. We expect that more businesses will be using live videos on social media in 2022, so you need to get ahead of the curve and start using them now if you want to stay competitive.