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As an eCommerce business owner, you regularly invest money to drive potential customers to your store through a paid ads system, influencer network, or some other customer acquisition system. In order to maximize this investment, you have to create a personal touch strategy for your shoppers and paying customers.
This week we have Blake Puryear, a senior product manager from Drip (👉 to discuss how eComm brands can maximize their customer acquisition with Email and SMS, otherwise known as Direct Response Marketing.
On this episode of The eComm Growth Show we discuss:
🤔 What is direct response marketing (DRM)?
🤔 Why do I need DRM if I pay for retargeting?
🤔 What’s the influence of DRM on customers?
🤔 How should DRM fit with other strategies?
🤔 How can DRM work for me in Q1 & Q4?
🤔 What’s the difference between SMS and email automation?
🤔 How does SMS in direct response marketing work?
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📺 The eComm Growth Show
