If you are in internet marketing or thinking about internet marketing than I’m pretty sure you’ve come across someone talking to you about the importance of using an autoresponder. And based on personal experiences
I’ve had an online business with and without autoresponders and the difference is noticeable.
Having a business without an autoresponder is very hard to attain returning customers because the majority of customers are one time buyers if they do not get reminded about your business time and time again.
A typical customer needs to get reminded 6-7 times about a product or service before making an initial purchase and you cannot remind your consumers if you do not have any contact information. They will simply forget about your business.
Now if you have an autoresponder and the customer subscribes to it, you can sell to them as much as you want. It’s very important to remind your customers about the value that your business has and what separates you from everyone else.
Let me ask you this,
How you every gone to a store and thought about buying a product then didn’t? And a couple of days later you find yourself trying to figure out the name of that store so you can go back and purchase that same product? So what do you end up doing? buying something similar to it because you couldn’t find it.
With an autoresponder you are preventing that from happening with you and your customers by simply sending your list emails about your business.
You won’t really understand this until you see it for yourself. You are going to makes more sales from people you’ve had on your list for months that has never made a purchase until now.
With that being said, I strongly recommend that you seriously consider using an autoresponder for your online business because it will increase your sales and improve your business.