Short Path to Success
Email marketers are asking: how much segmentation is too much segmentation? When is it appropriate to email a wider audience, rather than customize one’s content for a narrow segment?
Veteran marketer Bill Dunn (President, Dunn Solutions) discusses when it’s appropriate to email a wider audience, and when to segment your recipients for customized content!
#emailmarketing #segmentation #marketingautomation #personalization
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