Email marketing is a great way to keep in touch with your customers and to keep them up to date on your latest products and services. But what’s the best way to send your emails? Plain text emails or HTML emails?
Plain text emails are the simplest way to send an email. They consist of just text, without any formatting or images. HTML emails, on the other hand, are more complex and include formatting and images.
Which is better? That depends on your goals and your audience.
If your goal is to keep your email simple and easy to read, then plain text emails are the way to go. They’re also a good choice if you’re targeting an audience that doesn’t have a lot of experience with computers or who are using older devices that can’t display HTML emails.
HTML emails are a better choice if you want to create a more visually appealing email or if you want to include links or other types of content. They’re also a good choice if you’re targeting an audience that is used to seeing complex emails.
In the end, it’s up to you to decide which type of email is best for your business. Try both types and see which one gets the best response from your customers.
