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Email Marketing: The Definitive Guide
What is email marketing? Email marketing is the process of sending marketing messages to potential and current customers via email. It can be used to promote special sales, new products, or simply to keep customers up-to-date on what’s happening at your company.
Email marketing is an extremely effective way to reach your audience, and it’s also one of the most cost-effective marketing channels available. According to the Direct Marketing Association, email marketing has an ROI of 4,300%! That’s a huge return on investment!
Why is email marketing so effective? There are several reasons:
1. Email is a very personal form of communication.
2. Email allows you to reach a large number of people with a relatively small amount of effort.
3. Email is an easy way to track results and measure success.
4. Email allows you to communicate with your customers on a regular basis.
5. Email gives you the opportunity to build relationships with your customers.
If you’re not using email marketing, you should be! It’s an essential part of any successful marketing strategy. Keep reading to learn everything you need to know about email marketing, including how to get started, how to create effective campaigns, and how to measure success.
