Strategies
Email and Mobile Marketing Strategies
The mobile world is constantly changing, and so are the rules when it comes to email marketing. What worked last year may not work this year, and what works today may not work tomorrow. That’s why it’s important to stay on top of the latest email and mobile marketing trends and best practices.
To help you do that, we’ve put together a list of email and mobile marketing strategies that are sure to get results in 2018.
1. Segment Your Lists
One of the best ways to improve your email open rates is to segment your lists. By segmenting your list, you can send more targeted emails that are relevant to the recipient. This will not only improve your open rates, but it will also result in more clicks and conversions.
There are a number of ways you can segment your list, including by location, age, gender, interests, purchase history, and more. The key is to find a segmentation strategy that makes sense for your business and then implement it.
2. Use Automated Emails
Another great way to improve your email marketing results is to use automated emails. Automated emails are pre-written emails that are sent out automatically based on certain conditions or triggers. For example, you can set up an automated welcome email that is sent to new subscribers when they sign up for your list. Or you can create an automated cart abandonment email that is sent to customers who add items to their cart but don’t complete the purchase.
Automated emails are an effective way to engage with your audience and promote your products or services. They can also save you a lot of time because you don’t have to write or send them manually each time someone meets the trigger criteria.
3. Personalize Your Emails
Personalization is another important trend in email marketing. By personalizing your emails, you can make them more relevant to the recipient and increase the chances of them taking action. There are a number of ways you can personalize your emails, including using the recipient’s name in the subject line or body of the email, sending them coupons or discounts based on their purchase history, or including content that is relevant to their interests.
4. Use A/B Testing
A/B testing is a great way to optimize your email campaigns and ensure they are as effective as possible. A/B testing involves sending out two different versions of an email (Version A and Version B) to a small group of recipients (usually around 10-20%). You can then track which version performs better in terms of opens, clicks, or conversions before sending it out to your entire list. This is a great way to fine-tune your email campaigns for maximum results! And because online shoppers have grown accustomed personalized recommendations from brands (70% say they would be more likely to make a purchase from a website that offers personalized recommendations), it’s important not only test different subject lines but also what goes into the body of recommendation emails for each subscriber segment on your list—and continually monitor those results over time as well! 5
