In this video, I will be diving deep into another Google Ads account and perform a thorough Ecommerce Google Adwords Audit to find opportunities and provide recommendations.
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In this video, I will be performing a PPC audit checkup to an Ecommerce store selling organic deodorant.
What is a Google Ads Audit?
Google Ads audit or PPC audit is a process of evaluating the performance of your Google Ads campaigns and get a more detailed look of how things are working. Completing an Adwords account audit will help you find issues and opportunities that you could easily miss during routine management tasks.
The aim of this Google Ads Audit series is to help Ecom store owners be in the habit of conducting routine checkups on the health of their campaigns. Here, I will dive deep into this Google Ads account and find some unhealthy keywords, ad groups, and campaigns that the store owner needs to prune or improve to avoid unfortunate consequences. First, I will identify the low-performing areas of this Google ads account that can hurt the high-performing areas of their PPC strategy and damage their Quality Score. Second, I will also identify opportunities and provide recommendations so valuable ad spend are not wasted on ineffective strategies.
Watch this FREE PPC audit and get some tips and tricks that you can apply to your own PPC campaigns. I promise you that you will never look at your Google Ads account the same way again.
🔎 Watch me get inside Real Google Ads accounts and give Real Recommendations to help you grow and scale your Ecommerce store:
🕘 Timestamps:
0:00 Intro
1:07 Check campaign settings
1:28 Turn off other networks for now
1:41 Change location settings to people actually “in” your location and not “interested in”
1:56 Split out products in the Shopping Campaign so you can see each product’s performance
2:18 Bid on products individually based on their performance
3:00 Add negative keywords
3:16 Improve product feed
4:02 Improve overall strategy
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