How many ecommerce email campaigns should you send per week? It’s a question with no easy answer, and one that’s hotly debated among experts. While some say it’s best to err on the side of caution and keep your emails to a minimum, others believe that more is better when it comes to staying top-of-mind with your customers.
So, what’s the right answer? It all depends on your goals, your target audience, and your overall email marketing strategy. In this article, we’ll dive deep into the pros and cons of sending multiple ecommerce email campaigns per week and give you some guidelines to help you make the best decision for your business.
The case for sending more ecommerce emails
There are a few compelling reasons to send more ecommerce emails:
1. You’ll stay top-of-mind with your customers.
If you only send an email once a month, there’s a good chance that your customers will forget about you in between messages. But if you’re sending weekly (or even daily) emails, they’re far less likely to forget that you exist. And, as any good marketing knows, it’s harder to sell to someone who doesn’t know who you are than someone who does.
2. You can increase the frequency of purchases.
Sending more ecommerce emails can also lead to increased purchase frequency from your customers. The logic is simple: the more times you remind them that they can buy from you, the more likely they are to actually make a purchase. And if they’re already happy with your products or services, there’s a good chance they’ll buy again and again (and again).
3. You can improve customer retention rates.
In addition to increasing purchase frequency, sending more ecommerce emails can also help improve customer retention rates. That’s because the more engaged your customers are with your brand, the less likely they are to churn. So, if you can keep them interested and engaged with frequent emails, you’re much more likely to keep them as long-term customers.
The case for sending fewer ecommerce emails
Of course, there are also some advantages to sending fewer ecommerce emails:
