Email marketing is one of the most effective ways to connect with your customers and promote your ecommerce business. However, if you’re not doing it correctly, you’re wasting your time and money.
In order to get the most out of your email marketing campaigns, you need to make sure your strategy is up to date and compliant with current email marketing best practices.
To help you get started, we’ve put together a 30-point email marketing audit checklist.
1. Make sure your email marketing strategy is up to date.
2. Are your email marketing campaigns compliant with current email marketing best practices?
3. Are your email marketing messages relevant to your customers?
4. Are your email marketing messages well written and easy to read?
5. Are your email marketing messages properly formatted?
6. Are your email marketing messages properly targeted?
7. Are your email marketing messages timely?
8. Are your email marketing messages engaging?
9. Are your email marketing messages visually appealing?
10. Are your email marketing messages properly branded?
11. Are your email marketing messages properly structured?
12. Are your email marketing messages properly targeted?
13. Are your email marketing messages properly timed?
14. Are your email marketing messages properly formatted?
15. Are your email marketing messages properly branded?
16. Are your email marketing messages properly structured?
17. Are your email marketing messages visually appealing?
18. Are your email marketing messages engaging?
19. Is your email marketing content original?
20. Is your email marketing content well written?
21. Is your email marketing content properly formatted?
22. Is your email marketing content properly targeted?
23. Is your email marketing content timely?
24. Is your email marketing content visually appealing?
25. Is your email marketing content engaging?
26. Is your email marketing content properly branded?
27. Is your email marketing content properly structured?
28. Is your email marketing content properly targeted?
29. Is your email marketing content properly timed?
30. Is your email marketing content properly formatted?
