As we know, affiliate marketing is the best source to earn income online. It is in fact one of the oldest online income generating programs. Several websites offer affiliate-marketing options with numerous forms of marketing for example pay-per-click and pay per sale. Correct mix of right marketing models will generate good returns for marketers.
Affiliate marketing is most beneficial to people who run their own websites, blog and discussion forums. If someone has an established website or a blog, it is likely that they already have enough traffic. Traffic coming to particular page is half work done, as the owner does not have to worry about finding customers who would be interested in products that they wish to sell.
The best way to utilise traffic is to convert them into potential customers by selling products that are relevant to the concept of the website and writing suitable reviews and information about the products that website owners want to sell. Always create a niche for yourself so that you’re an expert in that field. It is important that you take help of various marketing models that aid in improving the earning potential from an affiliate program.
The most common form of affiliate marketing model is (PPC) pay-per-click. In this form of advertising affiliates earn money that is a percentage of commission pre-decided between the merchant advertiser and the marketer. Returns are credited to marketer’s account when someone clicks on the adverts displayed by them. An important point to remember is only few advertisers’ offers pay-per-click programs and commissions are comparatively less than pay-per-sale models.
Second popular model of affiliate marketing is (PPS) pay-per-sale. Here the affiliates earn commission money when a customer purchases a product advertised by them either through the link displayed by the affiliate or through merchant website. Commissions in this type of marketing are higher compared to pay-per-click. Some advertisers offer up to 50% commission per product sale.
Apart from the above, other types of affiliate marketing models like (PPL) pay-per-lead, (CPA) cost-per-action are good income sources. In this model, affiliates are paid when customers click on a link provided by them and end up filling a form, opening an account or subscribing to something.
To earn decent amount and regular returns it is important that affiliates utilize mix package of different affiliate-marketing models so that if one model does not work the other model is working right and there is always a backup resource for regular returns.
