When I first began in network marketing, the internet was something in the future. Some businesses had computers, but the average home did not. My lead generation was a combination of door to door and classified ads. Door to door or person to person still works today.
There are a few supplies you’ll need. You’ll need something that showcases your products. This can be a catalog or a flyer. It is something that you can put into the hands of the person you’re speaking to. You’ll also need business cards and a lead tracking sheet.
If you’re going to go door to door, my suggestion is to go either on the weekend or late afternoon. This is when you’re likely to find the largest amount of people at home.
Think of yourself when you open the door to a stranger. My first goal is to put something into their hands. So I say, “I’d like to give you a catalog.” Of course I mention the company name when handing them the catalog. The vast majority of people will accept the free item you’re handing them.
I then try to ask at least a few of the following questions:
1. Have you ever ordered products from this company before?
2. Would you like to receive the new catalogs as they become available?
3. Do you know anyone who might be interested in selling the products? If you do and if they sign up and place an order, I’ll give you a $10 gift certificate for products.
4. Do you know anyone else who might want a catalog?
5. Can I get your email address?
6. Would you like to receive my monthly newsletter?
7. Have you ever considered hosting an in-home party?
8. Can I call you or email you next week to see if there are any items you’d like to purchase?
Each conversation is different, so each person gets asked a different combination of the above questions. On my lead tracking sheet, I jot down the address and the outcome of the conversation. I can then follow up the next week with whatever we agree on.
This same technique also works for a person to person encounter. For example if you’re in the grocery store, say hello to the stranger in line in front of you. Offer this person your catalog or sales flyer. Ask a few of the above questions. Be prepared to jot down their phone number, email address, or any other information you receive from them.
Using this technique is a great way to build a local team and develop local customers.