In the 1980s, Domino’s and McDonald’s were two of the hottest restaurant chains around. They both had strong marketing campaigns and were growing rapidly. However, in the early 1990s, things changed. McDonald’s continued to grow while Domino’s struggled. In an effort to turn things around, Domino’s revamped its marketing strategy. The new strategy focused on quality and customer service. It worked, and Domino’s has been growing steadily ever since.
Now, McDonald’s is facing some of the same challenges that Domino’s did in the early 1990s. The chain is struggling to grow in the face of intense competition from other fast food chains and changing consumer preferences. In response, McDonald’s is now taking a page out of Domino’s playbook and revamping its own marketing strategy.
The new McDonald’s marketing campaign is called “We’re Listening.” The campaign focuses on customer feedback and features a series of television commercials in which customers talk about their experiences at McDonald’s restaurants. In one commercial, a woman says that she was surprised by how good the food was at McDonald’s after hearing so many negative things about the chain. In another, a man says that he was hesitant to try McDonald’s because he thought it would be too expensive, but he was pleasantly surprised by how affordable it actually was.
The “We’re Listening” campaign is just one part of McDonald’s new marketing strategy. The chain is also focusing on digital channels such as social media and mobile advertising. In addition, McDonald’s is making a push into new markets such as India and China. And finally, the company is revamping its menu to offer more healthy options and appealing to customers who are looking for something different than the traditional fast food fare.
With its new marketing strategy, McDonald’s is taking a page out of Domino’s playbook in an effort to turn around its fortunes. Only time will tell if it will be successful.
