Display advertising is a form of online advertising that involves the use of static or animated images on web pages. Advertisers typically use display advertising to promote their products or services to consumers.
Display advertising can be used to generate awareness about a product or service, or to drive traffic to a website. Advertisers can target their ads to specific demographics, or they can use contextual targeting to place their ads on websites that are related to their products or services.
Display advertising is typically purchased on a cost-per-thousand (CPM) basis. This means that advertisers are charged a fee for every 1,000 impressions their ads receive.
There are a number of different types of display advertising, including:
-Banner ads
-Interstitial ads
-Video ads
-Native ads
Banner ads are the most common type of display ad. They are typically rectangular in shape, and they are usually placed at the top or bottom of a web page. Banner ads can be static or animated, and they can include text, images, or both.
Interstitial ads are full-screen ads that typically appear before or after a web page is loaded.Interstitial ads can be static or animated, and they can include text, images, or both.
Video ads are ads that play before, during, or after a video clip. Video ads can be static or animated, and they can include text, images, or both.
Native ads are ads that are designed to look like the content of the website on which they are displayed. Native ads can be static or animated, and they can include text, images, or both.
