Display Advertising Basics P2 (RTB, DSP, Programmatic, Private Exchanges, PMP) – Pete Kluge, Adobe

Overview of real-time bidding (RTB), ad exchanges, demand-side platforms (DSPs) and the ongoing shift from traditional ways of buying display advertising to programmatic buying through a demand side platform (DSP). Includes buying through open ad exchanges, private exchanges, private marketplaces, and programmatic guaranteed direct buys. Pete Kluge, Group Manager Product Marketing, Adobe Advertising Solutions.