We all know that in order to be successful in today’s business world, a company needs to have an online presence. But what many people don’t realize is how important it is to have a strong digital marketing strategy. After all, your website is your 24/7/365 salesperson and first impressions matter now more than ever.
The world of digital marketing is constantly evolving, which can make it hard to keep up with the latest trends and best practices. But if you want your business to succeed, it’s important to stay on top of the latest changes.
Here are 4 digital marketing trends that you need to know about in 2018:
1. Voice search is on the rise
With the advent of virtual assistants like Siri, Alexa, and Google Home, voice search is becoming more and more popular. In fact, comScore predicts that by 2020, 50% of all searches will be voice searches.
What does this mean for businesses? It means that you need to optimize your website for voice search. This means using long-tail keywords and natural language phrases instead of short keywords. For example, if someone is looking for a restaurant near them, they’re more likely to say “Where’s the closest Italian restaurant?” rather than “Italian restaurant.”
2. Visual search is also on the rise
In addition to voice search, visual search is also becoming more popular. With tools like Google Images and Pinterest Lens, users can now search for products using images instead of keywords. And according to eMarketer, 67% of millennials say they are more likely to buy a product after seeing it in a photo or video posted by a social media influencer.
What does this mean for businesses? It means that you need to make sure your product photos are high-quality andoptimized for SEO. You should also consider partnering with social media influencers who can help promote your products through photos and videos.
3. Social media advertising is becoming more expensive
As social media platforms continue to grow in popularity, they are becoming more expensive for businesses to advertise on them. For example, Facebook recently announced that its cost per ad click has increased by 42% over the past year. And Twitter has also experienced an increase in cost per ad click of 23%. This trend is only going to continue as social media platforms become more crowded with businesses vying for attention from users . . .
What does this mean for businesses? It means that you need to be strategic about where you spend your advertising budget . You should focus on the social media platforms where your target audience is most active and where you’re most likely to see a return on investment . You may also want to consider using other marketing channels , such as email marketing or content marketing , which can be less expensive but just as effective .
4 . Chatbots are becoming more common
Chatbots are computer programs that simulate human conversation . They are commonly used by businesses as a way to automate customer service tasks , such as answering FAQs or providing product recommendations .
Chatbots are becoming more popular due mainly to advances in artificial intelligence (AI) . With AI , chatbots are able get better at understanding human conversation as they “learn” from each interaction . This makes them more efficient at completing tasks and leads to happier customers .
What does this mean for businesses ? If you haven ’ t already , now is the time to start considering incorporating chatbots into your digital marketing strategy . They can save you time and money while providing a better experience for your customers .
These are just some of the digital marketing trends that you need to be aware of in 2018 . If you want your business to stay ahead of the curve , make sure you keep these trends top of mind as you create or update your digital marketing strategy this year !
