Digital marketing is evolving at a rapid pace, and the trends that will dominate 2021 are just starting to take shape. Here are four digital marketing trends that will be big in 2021:
1. Voice search
With the advent of voice-activated assistants such as Siri, Alexa, and Google Home, voice search is becoming increasingly popular. In 2021, more than 50% of all searches will be conducted via voice search, so businesses need to optimize their websites and content for voice search. This means using natural language and long-tail keywords, and including FAQs and answers to common questions on your website.
2. Augmented reality
Augmented reality (AR) is a technology that overlays digital content on top of the real world, and it is becoming increasingly popular. In 2021, AR will be used by more than 50% of businesses to create interactive marketing experiences. AR can be used to create immersive product demonstrations, interactive customer experiences, and even training simulations.
3. Personalized marketing
Personalized marketing is the practice of tailoring content and marketing messages to individual customers based on their interests and preferences. In 2021, more businesses will start using personalized marketing to create more relevant and engaging experiences for their customers. This can be done by collecting data about customers’ interests and preferences, and then using that data to create targeted content and marketing messages.
4. Social media marketing
Social media is still a powerful marketing tool, and in 2021 it will continue to be one of the most effective ways to reach and engage customers. In 2021, businesses will need to focus on using social media to create interactive and engaging experiences for their customers. This means using videos, images, and other types of content that will capture people’s attention and encourage them to interact with the brand.
