| AKTU B.tech exam pattern|
Digital marketing and e-commerce have taken the world by storm. In the last decade or so, there has been a tremendous rise in the number of people using the internet for their shopping needs. This has given rise to a whole new industry called e-commerce, which is based on the buying and selling of goods and services online.
There are numerous benefits of e-commerce, both for businesses and consumers. Businesses can reach a larger audience with their products and services, and consumers can find what they are looking for more easily and at a lower price. In addition, e-commerce provides an efficient way for businesses to track their sales and customer data, as well as to conduct marketing campaigns.
However, there are also some drawbacks to e-commerce that businesses should be aware of. For example, online fraud is a growing problem, as criminals take advantage of the fact that it is relatively easy to commit fraud when transactions are conducted online. In addition, businesses need to be sure that they have strong security measures in place to protect customer data from being stolen by hackers.
Despite these challenges, e-commerce is expected to continue to grow in popularity in the years to come. This growth will be driven by the increasing number of people who are using the internet as well as by the continued development of new technologies that make it easier to conduct transactions online.
